FURTHER STEPS Please feel free to copy this disk for friends or post to bulletin boards, so long as you include all the files and don't alter it in any way. If you have comments, questions or great examples on any of the topics in this electronic book, please send them to: E-mail: 75200.1163@compuserve.com. (If you belong to Compuserve, that's 75200,1163.) Fax: 617-871-1728. Mail: Marcia Yudkin, P.O. Box 1310, Boston, MA 02117. If you're eager to get your turn in the media spotlight, you need additional information I didn't have space to include in this electronic book. For just $69.95, less than it would cost for just one hour of consultation with a qualified publicist, you receive the following help, in my "Publicity Power Pack": * An autographed copy of my book, SIX STEPS TO FREE PUBLICITY. Jay Conrad Levinson, the "Guerrilla Marketing Guru," says about it: "Marcia Yudkin has made a mighty contribution to small business with her insightful, witty, up-to-the-nanosecond book of ways to get that important PR that can generate those important profits." * My booklets, "66 Ways to Make You or Your Business Newsworthy" and "66 More Ways to Make You or Your Business Newsworthy." At least a dozen of these approaches should apply to your business. * "A Dozen Publicity Campaigns." -- More food for thought. * At least 20 sample press releases that succeeded in winning media publicity. No published book, including my own, includes more than four sample successful press releases. These are surprisingly difficult to pry out of people. By begging for samples from publicity hounds I know, I am slowly adding to my collection. So that you can grasp the wide variety of effective approaches, I've even included one or two that I think did it "wrong" but worked anyhow. * A four-page worksheet to use in drafting your own press release. * "How to Round Up Customers Online Without Raising Hackles." How to get free publicity on Compuserve, America Online, Prodigy, etc., without breaking the rules. * A 60-minute audiotape, "Exploding Writer's Block," that helps you get started and finished writing your press release. * "Goof-Proof Proofreading." -- A laminated set of reminders and instructions to keep on hand for polishing the final version of your press release, or any other business document. According to top editors and producers, typos and grammar mistakes impair your chances for publicity. * A discount coupon for priority consultation on your publicity program. "Priority" means that I return your call or respond to your fax before I reply to my mother or my literary agent. Unless I am out of town, this means I get back to you within 24 hours, often much sooner. (For obvious reasons, however, I must strictly limit the number of my priority clients. Purchase the "Publicity Power Pack" today and you have an excellent chance of getting in on that swift service.) * An order coupon for an up-to-the-minute media list. If you go to the library to copy out names and addresses for sending out press releases, any reference works you'll find between covers are already out of date. However, if you attempt to buy current media lists on disk, most companies charge about $300 for each 1,000 media records. I can get you more than twelve times as many current media contacts on disk for half that price. Usable with whatever database program you already have, this product greatly simplifies any national publicity campaign. However, to accommodate those who have limited computer proficiency or will be aiming only at local media, I've made it an inexpensive add-on to the Power Pack. Since I want you to put all this information to good use, here's my money-back guarantee. If you purchase the "Publicity Power Pack" and do not feel confident it will enable you to execute an effective publicity campaign, return it in pristine condition at any time, for a 100 percent refund. That means I'd have to give away your autographed copy of my book to charity, but your satisfaction is vital to me. For your convenience, I have provided a file on this disk called ORDERFRM.TXT that you can call up in your word processing program and print out to have an order form that you can send or fax to me. In addition to the Publicity Power Pack, I offer the following products and services: * "The Creative Glow: How to Be More Original, Inspired & Productive in Your Work": a bimonthly (six issues per year) eight-page newsletter containing fresh perspectives on the creative process, practical advice and surprising research. Topics in the first year included the limits of goal-setting, time mastery without stress, honoring your idiosyncratic creative preferences and accessing intuition. Mention the "E-book offer" and you're eligible for the special subscription price of $59 for two years or $79 for three years, starting with Volume I, #1 in Janaury 1994. (Regular subscription price: $49/year.) * "The Procrastinator's Penpal": a 10-week postcard seminar that guides you to view a long-put-off or not-yet-finished project in new ways, and to finally get it done. Featured in Entrepreneur Magazine, the Chicago Tribune and the Los Angeles Daily News. $29.95. * "Freelance Writing for Magazines & Newspapers": paperback book (HarperCollins) on how to get your creative (or even not-so-creative) nonfiction into print. $10.00 plus $3.00 shipping. * "Smart Speaking": more than 100 problem-solving tips on how to speak more effectively in public, on the phone, in meetings, with friends. Featured on Oprah Winfrey Show. $11.00 plus $3.00 shipping. * "So You Want to Write a Book": 3-cassette audiotape version of Marcia's most popular seminar, on how to focus a book idea and get it published. $39.95 plus $3.00 shipping. * "Intuition: The Key to Creativity": 60-minute audiotape of live talk at international conference on creativity. How to access your inner wisdom for self-awareness and profit. $11.95 plus $1.40 shipping. * "Become a More Productive Writer": 60-minute audiotape on how writers can access creativity quickly and efficiently, balance discipline and inspiration. Includes visualizations. $11.95 plus $1.40 shipping. * Consulting on publicity planning, projects for publication, marketing materials and problems with the creative process by mail, fax and telephone. Please call for current hourly rate. All the above are U.S. prices, guaranteed through the end of 1995. Canadian customers, please add $5.00 extra per year for "The Creative Glow" and send U.S. funds only. Foreign customers, please add $3.00 extra shipping per book or tape, $8.00 extra for the "Publicity Power Pack," $5.00 extra for "The Procrastinator's Penpal," $10.00 extra per year for "The Creative Glow" and pay in U.S. funds. If you're not ready to order, please send, fax or call me your name and address anyway for my mailing list! Marcia Yudkin, Ph.D. Creative Ways P.O. Box 1310 Boston, MA 02117 (617)266-1613 Fax: (617)871-1728 E-mail: 75200,1163@compuserve.com